Sunday Girl(Jade Williams)

Sunday Girl doesn't just make seventh day sounds; she makes music for every day of the week. Far from a cookie-cutter created singer churned from the baking-machine of pop, she boasts music that is in turns enigmatic, individual and utterly epic.

A fan of Billie Holiday, Feist, 50's Chanel tailoring, and Polly Morgan's stuffed animal artistry, the 21 year-old Sidcup born Jade Williams earned her stagename thanks to forgetful customers of the pet shop she worked in every Sunday as a 14 year-old.

"No one ever knew what I was called; they just used to call me 'Sunday Girl' and that sort of stuck." As well as an animal lover and talented artist, Jade enjoyed singing, but strictly only at home; she so shy about singing in public that her mum took her to a hypnotherapist at the age of 17 to try to cure her of stage fright.

"I tested it out at a group singing lesson, and thankfully the fear just went." After completing an Art Foundation, she swapped Sidcup for Brixton, not only to study Set Design at Wimbledon but also to embark on a music career. Within a year, Williams was a veteran of a ska band, a jazz band and a teenage trio who did covers of '40s blues standards with a "ukulele and double bass."

Doing other people's songs began to bore her, but thanks to a background in pre-teen poetry ("Well, having a moan on bits of paper") Williams began writing her own lyrics, taking the solo path and began working with other writers.

Signing to Geffen late last year, Sunday Girl's album has been written and produced by herself and Jim Elliott (Ladyhawke, Kylie). "It's like a wall of beautiful noise," decides Sunday Girl of her sound. "But also quite simple, cos I've got quite a girly voice. Some of the noises are quite harsh, so it's finding that balance of pretty, but also quite scrappy and pop."

Her music isn't merely about boys and breaking up either; the lyrics delve into a friend's coke addiction, her current hometown of Brixton and difficult family situations. "I write some of the verses in riddles; I know what it means, but everyone else can make their own assumptions.

I don't always want people to totally get what I'm singing about," she says of tracks like All The Songs. "All of it has depth and is from a real idea, but we try and adapt it so they're not too miserable. All the songs are from a real place; we just try and tart them up a bit!"

Despite only being signed three months ago, Sunday Girl's sounds are spreading by word-of-mouth, with the Observer and Popjustice already firm fans. Four Floors made its debut online earlier this year and was picked up and remixed by Diplo, Russ Chimes and Sketch Iz Dead.

She also styles herself and is heavily involved with everything from the artwork to the video shoots to her personal blog which is littered with music, art, quirky and surreal references from her everyday life. "Everyone seems to be into glitter and fur capes, but I'm bored of that. I want to take it back to really masculine tailoring, like Coco Chanel; simplistic and a bit scruffy, but it says a lot more than glitter."

Building on the online hipster buzz of Four Floors, Sunday Girl is about post a cover of one her favourite ever tracks Self Control. Originally released by RAF becoming an Italo Disco classic it was turned into pop gold in the 80s when also covered by Laura Branigan. Sunday Girl's take on the track turns it into dreamlike electronica with squelchy acid noises.

Beautiful, thoughtful, intelligent and credible, Sunday Girl is offering a whole new creative sensibility to the world of music. A true individual, this Sunday clearly has no plans to rest just yet...

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For more information on Sunday Girl, contact Paul at La Digit