Because less time getting ready means more time at the bar
It's been a great year to be British thanks to the Jubilee, the Olympics and the Paralympics - and with London Fashion Week nearly here, what better time to fly the flag for British fashion?
We celebrate 10 designers and look forward to some of the most eagerly anticipated shows of the season.
One of Britain's most iconic and best-loved brands, Burberry stays true to the countryside heritage of its past, while looking to the future with cutting edge innovation.
Story so far: The first store was opened in 1856, in Basingstoke, by Thomas Burberry, a former draper's apprentice. Specialising in outdoor clothing, famously the gabardine jacket, the War Office commissioned the company to adapt its officer's jacket in 1914 - and the 'trench coat' was born. A fashion hit with civilians, the distinctive tartan lining was added in the 1920s and become the brand's iconic trademark. Christopher Bailey took the helm in 2001 and continues to be responsible for the design of all Burberry collections today.
One to watch: "I always look forward to this show," says fashion blogger Emily Johnston of Fashion Foie Gras "From unique and coveted accessories to classic trenches remade every season, this brand is a great one to watch. Christopher Bailey not only keeps us on our toes with his designs but also his innovations with his team in using social media."
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