Cheryl Cole is blonde! We repeat, Cheryl Cole is blonde!
Tonight fashionistas will be descending upon the London's West End and Westfield to shop until they drop.
Retail-lovers will be able to take advantage of free beauty treatments and grab a few goody bags in the process as shops across London will be throwing their doors open offering visitors exclusive products, one-off discounts and an array of in-store entertainment for one night only.
We take a look at some of the hottest products you could pick up on your visit.
Fancy getting a sneak peak at Alexander McQueen resort 2012 collection? Well get yourself down to their Old Bond Street store as the label is set to launch its brand new wrap scarf bracelet.
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Date 25/07/14, Duration 0:59, Views 275