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Want to know one of the first rules of celebrity business? It's not always what you're launching that will grab the headlines: it's how you look at the launch event. Just ask seasoned product-plugger Katie Price, who chose the unveiling of her typically barely-there lingerie range for Store Twenty One earlier today.
The glamour model chose an all pink lingerie set from the range and showcased her garter tattoo too by posing with her leg up on a chair (she was also wearing her hair in rollers - but, really, who was looking at that)
Want to see more? Here's our countdown of the 10 most eye-popping, jaw-dropping celebrity launch outfits of recent years...
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Take a look at some of the best bikinis worn by celebrities throughout the summer of 2014, including Kaley Cuoco, Nicole Scherzinger, Alessandra Ambrosio, and more.
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