29/05/2012 15:58 | By Jane Mur, contributor, MSN Her
Celebrity launch outfits: what are they wearing?

Katie Price

Katie Price (© Rex Features)
  • Katie Price (© Rex Features)
  • Amy Childs (© Rex Features)
  • Chantelle Houghton (© PA)
  • Tulisa Contostavlos (© PA)
  • Cheryl Cole (© Rex Features)
  • Jodie Marsh (© Rex Features)
  • Katy Perry (© Getty Images)
  • David and Victoria Beckham (© Rex Features)
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Want to know one of the first rules of celebrity business? It's not always what you're launching that will grab the headlines: it's how you look at the launch event. Just ask seasoned product-plugger Katie Price, who chose the unveiling of her typically barely-there lingerie range for Store Twenty One earlier today.

The glamour model chose an all pink lingerie set from the range and showcased her garter tattoo too by posing with her leg up on a chair (she was also wearing her hair in rollers - but, really, who was looking at that)

Want to see more? Here's our countdown of the 10 most eye-popping, jaw-dropping celebrity launch outfits of recent years...

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