Rex Features
This year for the first time, MSN Life & Style readers can have their say in which high street store wins a coveted Comfort Prima High Street Fashion Award.
We are sponsoring the Hottest Trends category, featuring Topshop, H&M, Primark, Dorothy Perkins, River Island and Next.
Do you love Primark's unbeatable prices and bright vibrant colours, think Topshop has cornered the market with its Kate Moss range or believe Dorothy Perkins is the best for dresses and accessories?
Are you a big fan of H&M for its cutting edge looks and celebrity ranges, Next with its classic chic style, perfect for workwear - or is River Island top of your list when it comes to treating yourself to a new outfit?
Vote for your favourite Hottest Trends store in the voting module on the right now!
The Comfort Prima High Street Fashion awards are held in aid of Breakthrough Breast Cancer and raise an average £25,000 each year.
There are 22 awards in total, with four new categories for 2009: Best Young Fashion, Best Department Store, Best Supermarket Range and, of course, MSN's Hottest Trends.
The winner of the Prima High Street Retailer of the Year (the most prestigious award) was Primark last year, a first for the store. Previously, Debenhams took the title and for the 13 years prior to 2007, Next or Marks and Spencer have won the accolade.
Now in its 15th year, the Oscars of high street fashion will take place on Thursday 10th September at the Battersea Evolution Marquee. Watch this space to find out which major brands took home the 22 awards on offer!
Meanwhile, watch coverage of last year's event here.
