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Shiseido celebrate 140th anniversaryShiseido will celebrate 140 years in beauty by re-launching their original product, Eudermine, in August
Shiseido has announced that it will be celebrating a whopping 140 years in the beauty business with a blast from the past as they resurrect their first ever beauty launch: Eudermine.
Eudermine was originally developed in 1897 to protect the skin from the influx of poisonous lead-based cosmetics.
Clearly, this need has passed, but - ever loyal to their culture of combining modern technology with heritage, art and culture - the chic Japanese brand has found Eudermine’s twenty-first century niche.
New Eudermine, £49, forms a cunning water veil to protect the skin’s own moisture levels whilst enhancing them with a combination of deeply hydrating bio-hyaluronic hyper complex and amino acid derivatives.
The light Peony fragrance is an added extra, which relaxes the mind and leaves skin soft.
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