Sarah Hecks
22/06/2011 14:30 | By Sarah Hecks, Fashion & beauty editor, MSN Life & Style

Anti-ageing cream sells out in 39 minutes

Olay sparks beauty frenzy as new anti-agers sell-out!


Olay (© Olay)

Hot on the heels of its huge success stateside, new Olay Professional has finally landed in the UK - and already it's a sell-out!

Ahead of its nationwide launch in July, a limited release of 300 Olay Professional Anti-Wrinkle Kits went on sale on boots.com today and within 39-minutes they'd all gone.

So whats all the fuss about? In an independent long-term clinical study, a panel of women aged between 40-65 tested the regime over 6 months against a leading anti-ageing prescription ingredient.

The results of the study, which was published in renowned medical journal, British Journal of Dermatology, proved that the Olay range was as effective as the prescription ingredient, Retinoic Acid (the most powerful form of Vitamin A) at reducing the appearance of wrinkles.

A spokesperson from Boots commented, "The impressively quick sell-out of Olay Professional's new Anti-Wrinkle Kits demonstrates that there is increasing consumer demand for products which deliver professional-style results but which are also readily available on the high street."

The Olay Professional Anti-Wrinkle Kit costs £44.99 and is part of a six product line-up. Olay Professional will be available at Boots stores and Boots.com only.

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